Your relationship to search engines

Terms and conditions - Google has rules they want you to follow and if you break those rules or do things that are likely to harm Google then they will kick you out. When it comes to deciding whether or not to use a particular SEO technique that may be shady then just pretend Google is a partner company that is run by your best friend. Would you use that tactic and not tell your friend?

I hardly ever read search engine guidelines. The reason is that I have good judgment and I know that Google is a partner whose needs should be respected by webmasters. But I recommend reading that link for educational purposes but not necessarily for strategic reasons. In other words, read the page to learn about SEO but don't MAKE the search engine guidelines your SEO strategy.

Algorithms - There are many webmasters that read SEO forums trying to decipher search algorithms to try to find the magic formula to getting good results. Don't be one of those people. First of all, much of what you read on the internet about SEO will be opinion and rumor. You don't want your strategy to be based on what some random comment on the internet. You won't ever know for a fact whether your hypothesis is correct so you'll always be guessing and will never be able to find proof.

But most importantly, if you spend all your time trying to find the magic formula then you will have wasted time and passed up on the opportunity to create more content. The search engine algorithms that Google uses change all the time anyway so even if you found some meaningful information your hunt will be a never-ending endeavor of chasing a constantly moving target. The irony is that if you (or many webmasters) were to find out what the algorithms were and created sites according to what the algorithms wanted then Google would just change the algorithms because Google wants to reward pages that are created to make web users happy, not pages that were created to make search engines happy. So there is no real way to "beat" the algorithms - just create a great site and don't worry about it.

PageRank - PageRank is all about your inbound links. It's determined by the quantity and quality of the links to your site. PageRank has become one of those indicators that has attained an unhealthy amount of attention from webmasters lately. I say unhealthy because it does not tell you how much traffic your site gets or how good the content is. My advice is to not bother looking at pagerank because it is one of those indicators that will take care of itself. If you build good content then you PR will be fine, if not then you aren't doing your job. I have web sites that I have run for years but have never checked their pagerank. Your home page will have the highest PageRank because it is the page that is usually linked to from other sites.

Category: SEO Viewing 7117 | Added in December 2, 2012

0 Responses

Add comments:

Your name: Your website Some styles: Add button:
Your comments here:




Wise Words

"When we finally presented it at the shareholders' meeting, everyone in the auditorium stood up and gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe that we'd actually finished it. Everyone started crying."

- Steve Jobs

Outside of subject

The wrong direction

Although this is the first post about my four hour workweek, it did not just start for me. If you read the about me section, that was almost a year ago. So how did I do? Well, I've made some progress. By falling and standing up. By making decisions and ignoring some. After my breakdown I...

continue reading

Going crazy – doing crazy

I ended up going on a trip to Oxford (UK), visiting some international friends I made by tango dancing, while it also was an opportunity to go dancing in London and Oxford.

Staying over with a friend was very nice and also useful. It made my trip cost way less, while I also had some...

continue reading

What you know about earning on blog posts

Service post on the blog: a dollar sign is the cheesiest - the process of verification of the blog.

Today, every blogger has the opportunity to receive a small remuneration for his work on the blog, write a short message or a review of a web resource, service, or company.


continue reading

My worry about losing the Queen

My worry about losing the Queen would be that she would still be entitled to take money from the Crown Estates. I hope when negotiations are taking place after the referendum, that the SNP would not go soft on this and on a number of other matters, like being over generous with the entitlement...

continue reading

How to get indoor an orchids to grow and bloom?

The thing which, apart from Climate Gate, really knocked them sideways was that bitterly cold December 2013.

Louise wouldn't remember it because she was with Chris Huhne in Cancun at the time and kept telling us how warm it was poolside — while it was –15ºC here and...

continue reading