Does guest posting will become more reject

It is common to use Guest blogging as a SEO tools to popularize your website or blog. But what is Google reaction on this motion. The question was taken up by Matt Cutts on the Google Webmaster Help Youtube channel. As is the case with most cases there is very thin line that divides creditable guest blogging and spammy guest blogging. In the answer Matt makes the following points.

- Contact webmasters that belong to your niche. For instance, if you like to write articles on “web design” then approach only web design related blogs.
- Stop article spinning.
- Don’t link sites that are not related to the theme of your post.
- Never publish low quality posts. Information given in an article should be genuine and satisfy the readers.
- Make sure that the author is authentic.
- If a post contains links, check the value of those links. If outbound links refer to a poor quality site, then it may damage your page rank.
- Never post any duplicate article in your site.

Of course, the above should be done only if your guest post is huge and useful enough for all of those links so that it looks OK. Throwing together a quick 400-word guest post and adding all kinds of self-serving links won’t do.

Another interesting site that I found about this week is Floost. Not sure if you have heard about it before, but it was new to me. Floost as they say is “a place where you share and satisfy your curiosity”.

So, it should come as a relief that Google’s anti-spam warrior is offering up further clarity on the subject. In the video posted today on Google’s WebMasterHelp YouTube channel, Cutts gives his prescription for how not to use guest posting.

Category: SEO Viewing 2180 | Added in November 28, 2012

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