Apple and Google is losing popularity in America

Apple and Google have failed to make the list of the 10 most perceived brands 2013 still in US.

Market research from YouGov BrandIndex revealed that none of the tech companies made the cut. The Apple fell from the list in the second half of 2012, which saw Google in 10 out of 10. Six months and the search giant also slipped from favor, despite its online presence and increase of sales in the corresponding connector and the Android Market.

Apple and Google

Category: Hi-Tech Viewing 9517 | Added in July 13, 2013

4 Responses

  1. avatar Jonathan Says:
    July 13, 2013

    I am not so surprised about Google not being in the top 10, but Apple is a shocker. Only two years ago it was flying high, and its starting to fall, it seems to be running out of good ideas. (a iWatch is not a good idea).

  2. avatar Castaion Says:
    July 13, 2013

    Based on the survey methods, it sounds like this is a better measure of how much negative or positive media attention a brand gets in the last 2 week period than it is a measure of how much people love that brand.

  3. avatar George Says:
    July 13, 2013

    Yes, exactly, I was going to say the same thing until I saw your comment.

    This hardly seems like much of a survey. Maybe it's too simple, but I'd have thought a more accurate sample would be gained by asking people to rate the various companies on a scale of one to ten.

  4. avatar Jammer Says:
    July 13, 2013

    Eventually all successful brands get too corporate and fall out of favour. Initially businesses like Starbucks and Apple are perceived as fresh, dynamic, innovative, entrepreneurial, creative and friendly, but once they get successful they bring in business consultants, accountants, marketeers and lawyers who introduce strategies, policies, controls and standards. Before long they have become the antithesis of why people liked them in the first place.

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